Essays about: "marknadsföring."

Showing result 1 - 5 of 1422 essays containing the word marknadsföring..

  1. 1. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie Hartman; Johanna Elming; [2019]
    Keywords : Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

    Abstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE

  2. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  3. 3. From Human Intelligence to Artificial Intelligence

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linus Olin; Yuqing Jiang; [2019]
    Keywords : Artificial intelligence; AI-driven Analytics; Change Management; Three-Stage of Change; Dynamic Capabilities;

    Abstract : Artificial intelligence, claimed to represent not only the future of technology development, but also a fundamental shift of our society, has become a hot topic among today's business, when the idea of "data-centric decision making" resulting in better firm performance is shared by more and more researchers and practitioners. However, the number of organizations who have successfully adopted AI analytics into their business is limited. READ MORE

  4. 4. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  5. 5. Using bank transactions to assess credit risk

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hugo Korsell; Oscar Samuelsson; [2019]
    Keywords : Credit risk; Bank statement; Private loans; Gambling; Dishonesty;

    Abstract : A lack of proper credit risk assessment can have catastrophic consequences, not only for individual borrowers or lending banks, but for society as a whole, which was the case in the financial crisis of 2008. Therefore it is essential that any risk assessment process has as much information as possible at hand so that the delinquency predictions are as accurate as they can be. READ MORE