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Showing result 1 - 5 of 2015 essays matching the above criteria.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Lundquist; Yusra Ali; [2024]
   Keywords : Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

   Abstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE

4. 3. The language of risk: A quantitative study on the effects of presentation format in risk communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andreas Lidin; Daniel Mira; [2024]
   Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

   Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

5. 4. Navigating the Intersection: Cost Reduction and Sustainability in Logistics Strategies

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Huong Kerensa Bäckström; [2024]
   Keywords : cost cutting; sustainability;

   Abstract : Background:           Cost reduction in logistics is crucial for improving profitability and achieving continuous sustainability improvement. Companies aim to maintain margins through cost reduction strategies in logistics yet staying sustainable in competitive markets. READ MORE

6. 5. Chasing the Night: Understanding the Value of Enthusiasts in Dark Sky Tourism : An exploratory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Stephanie Lindén; Arvid Talp; [2024]
   Keywords : Dark Sky Tourism; Experience value; Perceived Value; Night Sky; Tourism; Value;

   Abstract : In the academic field of tourism, a relatively new type of tourism called Dark Sky Tourism is emerging. In this touristic field, there is a lack of studies focused on the individual tourist perspective. Therefore, this paper explores the perceived values of Dark Sky Tourism (DST). READ MORE