Essays about: "marknadsföring."

Showing result 21 - 25 of 1506 essays containing the word marknadsföring..

  1. 21. Inside the Head of an Insider : Motivation for those who are Hired to Motivate

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Benjamin Jakupovic; Marcus Karlsson; Peter Westberg; [2020]
    Keywords : Insider ownership; Motivation; Ownership structure; Corporate governance;

    Abstract : The purpose of this thesis is to increase the understanding of how senior management executives experience insider ownership. An additional aim is to investigate if there is a difference of the experiences of senior management executives with a Swedish cultural background in comparison to the experiences of senior management executives with other cultural backgrounds, with regards to insider ownership. READ MORE

  2. 22. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  3. 23. Machine Learning Based Prediction and Classification for Uplift Modeling

    University essay from KTH/Matematisk statistik; KTH/Matematisk statistik

    Author : Lovisa Börthas; Jessica Krange Sjölander; [2020]
    Keywords : Uplift Modeling; Data Pre-Processing; Predictive Modeling; Incremental Modeling; Random Forests; Logistic Regression; Neural Networks; Ensemble Methods; Machine Learning; Multi-Layer Perceptron; Inkrementell responsanalys; databehandling; prediktiv modellering; random forests; logistisk regression; neurala nätverk; mulit-layer perceptron; ensemble metoder; maskininlärning;

    Abstract : The desire to model the true gain from targeting an individual in marketing purposes has lead to the common use of uplift modeling. Uplift modeling requires the existence of a treatment group as well as a control group and the objective hence becomes estimating the difference between the success probabilities in the two groups. READ MORE

  4. 24. Internationalization of Financial Technology Start-ups (Fintechs) : Evidence from Ecuadorian case studies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katherine Estefania Monroy Zambrano; [2020]
    Keywords : Internationalization; FinTech; finance; technology; Ecuador; Latin America; emerging markets; born-digital firms;

    Abstract : In the past decade, the financial industry has been criticized to lack a faster digital transformation to provide more efficient services, where FinTech (a neologism generated from the contraction of “(Fin)ancial” and “(Tech)nology”) start-ups or fintechs represent a paradigm shift to reinvent the industry. FinTech is gaining attention in multiple academic disciplines, however, it was found that it has been neglected from the international business discipline to understand the internationalization process of fintechs. READ MORE

  5. 25. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Adam Alfredsson; [2020]
    Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE