Essays about: "marknadsföring."

Showing result 6 - 10 of 2015 essays containing the word marknadsföring..

  1. 6. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oliwer Holm; Philip Hansson; [2024]
    Keywords : Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

    Abstract : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. READ MORE

  3. 7. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecka Berg; Gustav Linder; [2024]
    Keywords : Trust in AI; Cognitive trust; Emotional trust; Subjectivity in AI; Decision-making;

    Abstract : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. READ MORE

  4. 8. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  5. 9. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ziyi Zhang; Yaxin Xue; [2023]
    Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

  6. 10. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE