Essays about: "marknadsföring."

Showing result 6 - 10 of 1497 essays containing the word marknadsföring..

  1. 6. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
    Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

    Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

  2. 7. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
    Keywords : Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

    Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE

  3. 8. What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Ahlman; Elin Jansson; Natalie Bosiacki; [2020]
    Keywords : Social Media Characteristics; Usefulness; Informativeness; Interactivity; Purchase intention;

    Abstract : Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. READ MORE

  4. 9. Designing Virtual Reality Experiences for Elderly : A qualitative study focusing on VR suppliers operating within the elder care sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Bohlin; Linn Müller; [2020]
    Keywords : Virtual reality; Technology; Customer Experience; Customer value; Digital immigrants; Early and Late adopters; Digital divide; Elderly; Designing for elderly; Design process;

    Abstract : Abstract                                                    This thesis provides an in-depth research of five VR suppliers working with creating VR experiences targeted to elderly within the elder care sector in Sweden. Furthermore, a technological knowledge gap between elderly and VR technology are researched. READ MORE

  5. 10. Challenges Of Interpersonal Communication and Intercultural differences in a multicultural Organization.The case of Lyreco Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : ADERANTI RUTH ALAKA; [2020]
    Keywords : Globalization; internationalization; interpersonal communication; communication context; culture; organizational culture; multicultural organizations; multicultural team;

    Abstract : In this era of globalization and internationalization of business, effective interpersonal communication and intercultural relationship among coworkers still poses challenges and differences in an organization. This thesis aims to research and analyse challenges of interpersonal communication and intercultural differences in a multicultural organization and the way it can be solved using a qualitative method and an inductive approach on a single case study of a Swedish based multicultural company, Lyreco. READ MORE