Essays about: "marknadsföring."

Showing result 6 - 10 of 1428 essays containing the word marknadsföring..

  1. 6. Love Swipes Right: A quantitative study on how the facial expressions and gaze direction of men affect dating app interaction intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alisa Bandell; Olivia Krall; [2019]
    Keywords : Dating apps; Self-presentation; Marketing; Person perception; Online behavior;

    Abstract : How individuals market themselves online has become increasingly relevant as the abundance of options makes distinctiveness even more important. The same holds for one's dating app profile. Prior research on online dating has primarily focused on browser-based online dating profiles, and research on dating apps is inconclusive. READ MORE

  2. 7. Female Entrepreneurial Motivation in Urban and Rural Kenya - A qualitative study examining the differences in female entrepreneurial motivation in urban and rural areas in Kenya

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Nelson; Viktoria Serreau; [2019]
    Keywords : female entrepreneurship; entrepreneurial motivation; Kenyan entrepreneurship; female entrepreneurial intention; Theory of Planned Behaviour;

    Abstract : Female entrepreneurship has for a long time been proven to be a driving factor of economic development, especially in developing countries such as Kenya. Moreover, economic development can be further enhanced by reducing urban and rural disparities in entrepreneurial opportunities in order to liberate the full potential productivity in all areas. READ MORE

  3. 8. The challenges of the ecotourism concept in Manaus - A contrasted on site perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pavel Strandh; Sebastian Carling; [2019]
    Keywords : ecotourism; implementation barriers; Manaus; Cuzco; stakeholder theory;

    Abstract : The purpose of this thesis is to identify and describe what implementation barriers companies face when implementing the ecotourism concept in Manaus, Brazil. To accomplish this, we have traveled to Manaus, in the heart of the Amazon rainforest, and conducted one quantitative and one qualitative study. READ MORE

  4. 9. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Romy Brand; [2019]
    Keywords : national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

    Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE

  5. 10. To Adapt, or not to Adapt, that is the Question : How Swedish companies view cultural differences in Asia and adapt if necessary 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Markus Bodbacka; Felix Norgren; [2019]
    Keywords : culture; relationships; code of conduct; cross-cultural learning;

    Abstract : Abstract Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary Authors: Felix Norgren and Markus Bodbacka Supervisor: Selcen Öztürkcan Examiner: Susanne Sandberg Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures. READ MORE