Essays about: "marknadsföring"

Showing result 1 - 5 of 1590 essays containing the word marknadsföring.

  1. 1. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper; Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  2. 2. The Power of the Five Senses : A Multisensory Brand Experience in Sport stores

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chiara Lacalendola; Daniella Sinanagic; [2020]
    Keywords : Sensory marketing; Customer Experience; Five human senses; Multisensory experience;

    Abstract : .... READ MORE

  3. 3. Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Erica Wärme; Louise Olsson; [2020]
    Keywords : Influencer marketing; Online advertising; Attitudes; Influencers; Electronic word-of-mouth; Social media; Purchase intention;

    Abstract : Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. READ MORE

  4. 4. The Entrepreneur's Hunt for Smart Money: A qualitative study of the entrepreneur's perspective on the investment process

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Frida Nordenfors; Filippa Wähl; [2020]
    Keywords : entrepreneurial finance; entrepreneurial investment process; entrepreneur-investor relationship; expansion phase; high-growth start-up;

    Abstract : Start-up companies, and subsequently the entrepreneurs, have an increasingly important role in today's global economy. Besides contributing to economic growth, they also have a crucial impact on the society in promoting innovation and productivity since their businesses contribute to technological changes and innovative solutions. READ MORE

  5. 5. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE