Essays about: "marknadsföring"

Showing result 1 - 5 of 1844 essays containing the word marknadsföring.

  1. 1. The dual aspects of supplier contribution in sustainable innovation: Yes or No?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mehran Aslaniyan; Golzar Daneshzad; [2022]
    Keywords : Human capital specific investments; Supplier sustainable innovation contribution; Learning capacity; Market orientation; Absorptive capacity; TCE; RET;

    Abstract : Companies are increasingly motivated to deal with the issue of sustainability not just from a moral standpoint, but also because these issues may be a major root of innovation. To achieve these sustainable innovations, the number of manufacturers who invest in specific resources has been increasing. READ MORE

  2. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  3. 3. Entrepreneurial Ecosystem Challenges for AI Startups Internationalization : Evidence from Emerging Markets Case Studies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hansika Dahanayake; Claudia Bih Muna; [2022]
    Keywords : Internationalization Process; AI Startups; Startups; Entrepreneurial Ecosystem; Social Entrepreneurial Ecosystem; Material Entrepreneurial Ecosystem; Cultural Entrepreneurial Ecosystem; Africa; South Africa; Nigeria;

    Abstract : The process of internationalization may be more difficult for emerging markets' artificial intelligence startups (AI startups) due to several challenges. These challenges include weak institutions, limited financial support, political instability, lack of adequate local infrastructure. READ MORE

  4. 4. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Johansson; Estella Wesslau; [2022]
    Keywords : Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

    Abstract : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. READ MORE

  5. 5. When Life Gives You Lemons, Make Lemonade : A qualitative case study of the impact of Covid-19 in international supplier selection amongst Swedish companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Djerf; Leonita Hoxha; [2022]
    Keywords : Supplier selection strategy; Covid-19; Single vs Multiple Sourcing; Risk Management; Supplier Tiering; Disruption; Swedish Companies; International Suppliers.;

    Abstract : Covid-19 has impacted the international business environment on a large scale. Nonetheless, the pandemic has brought shutdowns and lockdowns, which has caused disruption and a decline in supplies. Implementing risk management in supplier selection strategy has been argued to be critical in managing disruption during Covid-19. READ MORE