Essays about: "marknadskaraktär"

Found 1 essay containing the word marknadskaraktär.

  1. 1. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE