Essays about: "marknadsstrategi"

Showing result 1 - 5 of 14 essays containing the word marknadsstrategi.

1. 1. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

3. 2. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

   University essay from Linköpings universitet/Industriell ekonomi

   Author : Josefin Håkanson; [2020]
   Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

   Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

4. 3. The Challenges of a B2B Market Entry within the Automotive Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Zacharias Rudberg; Oscar Sandelin; [2019]
   Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

   Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

5. 4. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
   Keywords : AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

   Abstract : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. READ MORE

6. 5. The User Value of Speech Recognition at Home

   University essay from Lunds universitet/Innovationsteknik

   Author : Maria Blomberg; Albert Johansson; [2018]
   Keywords : Speech Recognition; Means-End Chain; User Value; Smart Home; Voice Control; Technology and Engineering;

   Abstract : Humans have interacted using speech for thousands of years. Since the middle of last century, humans have been able to interact with computers using speech. Recent investments in speech recognition have resulted in the technology making its way into the homes of mainstream consumers. READ MORE