Essays about: "martina dahl"

Found 2 essays containing the words martina dahl.

1. 1. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dahl; Anna Johnsson; [2015]
   Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

   Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

3. 2. Satellitbildsbaserade skattningar av skogsområden med röjningsbehov

   University essay from SLU/Dept. of Forest Resource Management

   Author : Martina Dahl; [2001]
   Keywords : Satellit; Områden; Röjning; Skog;

   Abstract : En komponent i skogsskötseln är röjning, vilket nyttjas för att öka produktiviteten och den ekonomiska lönsamheten i skogsbruket. Den klassiska metoden för att identifiera skog i behov av röjning är genom fältinventering. READ MORE