Essays about: "masculine"

Showing result 1 - 5 of 161 essays containing the word masculine.


    University essay from Institutionen för matematiska vetenskaper

    Author : Kristina Nordh; [2019-02-20]
    Keywords : Gender Equality; Place; Body; Gender equality strategy; Forestry; Social Reproduction;

    Abstract : This thesis investigates what it can mean to be a woman in forestry in JönköpingCounty. It asks how the participant experience their situation as women in forestryand what gendered power structures appear in their stories. READ MORE

  2. 2. 'The battle never stops' - A discourse analysis of Nerf toy gun advertisements

    University essay from Malmö universitet/Kultur och samhälle

    Author : Léa-Noémi Huber; [2019]
    Keywords : Toy guns; Nerf; Discourse analysis; Militarisation; Masculinity;

    Abstract : This study consists of a discourse analysis of five Nerf toy gun commercials which were aired on US television between 2017 and 2018 and were produced by the international toy gun company Hasbro Inc. Using Gillian Rose’s model of discourse analysis I as a method in combination with discourse theory, theoretical concepts of militarisation and masculinity, the question how militarised masculinity is produced through the discourse of the selected Nerf toy gun commercials has been posed and guided the analysis of this study. READ MORE

  3. 3. Challenging Adamant Norms : An analysis of the portrayal of childhood and gender in the Handbook for Superheroes books

    University essay from Linköpings universitet/Tema Barn

    Author : Rebecka Söderström Gardevåg; [2019]
    Keywords : children s literature; children; childhood; girlhood; boyhood; barnlitteratur; barn; barndom; flickskap; pojkskap;

    Abstract : Children’s literature is one of many important influences of childhood socialization and teaches children about contemporary society. Therefore, it is important to understand what messages children’s literature convey. READ MORE

  4. 4. The Amazon Archers of England : Longbows, gender and English nationalism 1780–1845

    University essay from Stockholms universitet/Historiska institutionen

    Author : Henrik Arnstad; [2019]
    Keywords : nationalism; gender; national identity; archery; longbow; warbow; women’s history; feminism; England; Britain; Robin Hood; Maid Marian; nineteenth century;

    Abstract : In the 1780s the medieval weapon of war; the English longbow, enjoyed a renaissance, as historical archery became a fashionable recreation among the English aristocracy. Later, during 1819-1845, longbow archery developed into a mass movement, as it spread downwards in the English class system, into the bourgeoning middle class. READ MORE

  5. 5. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE