Essays about: "masculine"

Showing result 1 - 5 of 179 essays containing the word masculine.

  1. 1. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2020-06-09]
    Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE

  2. 2. Masculinity and HIV The impact of men’s masculinities on risky behaviour in Umgungundlovu district, Kwazulu-Natal, South Africa

    University essay from Göteborgs universitet/Institutionen för socialt arbete

    Author : Ronald Byaruhanga; [2020-01-31]
    Keywords : HIV and AIDS; Masculinity; Risky behaviour.;

    Abstract : This study aimed at exploring the relationship between masculinities and HIV and AIDS. In so doing, the study sought to provide a thorough understanding of whether specific masculine identities influence men to indulge in unsafe sexual practices in uMgungundlovu District, KwaZulu-Natal, South Africa. READ MORE

  3. 3. Gender & race in digital game cultures: A critical discourse analytical approach to Metacritic game reviews

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Oskar Bork; [2020]
    Keywords : Feminist CDA; Gender; Digital methods; Game studies; Alt-Right; Feministisk CDA; Genus; Digitala metoder; Spelstudier; Social Sciences;

    Abstract : This thesis examines user reviews of the video game Wolfenstein II: The New Colossus (Machine games 2017). From a total of 560 reviews, 176 reviews engaging with social and political issues in the game was selected for a critical discourse analysis. READ MORE

  4. 4. Must God be dead in Swedish feminist research?

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Isabella Johansson; [2020]
    Keywords : firstness; religion; tradition; politics of naming; spirituality; Philosophy and Religion; Social Sciences;

    Abstract : The thesis has two aims. Firstly, to explore and challenge the secularist tradition in Swedish gender studies, as well as, the secularist ideology in the conceptualisation and treatment of religious topics and subject positions. READ MORE

  5. 5. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE