Essays about: "masculinity"

Showing result 6 - 10 of 424 essays containing the word masculinity.

1. 6. Intercultural (mis)communication in Swedish Workplaces from the Perspective of Brazilian Employees

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Ana Paula Viera de Carvalho; [2023-08-10]
   Keywords : Intercultural Communication; Politeness Strategies; Brazilian Employees; Swedish Workplaces; Power Distance; Masculinity Femininity.;

   Abstract : This study explores politeness and linguistic strategies in intercultural workplace communication in Sweden from the perspective of Brazilian white-collar employees. Employing Brown and Levinson's (1987) politeness framework and Hofstede's (2001; 2011) dimensions of Power Distance and Masculinity/Femininity. READ MORE

3. 7. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

4. 8. Working with Mentors in Violence Prevention: The experiences and understandings of professionals

   University essay from Göteborgs universitet/Institutionen för socialt arbete

   Author : Meron Temesgen; [2023-02-08]
   Keywords : Mentors in Violence Prevention MVP ; Youth; Social Norms; Hegemonic Masculinity; Bridging and Bonding;

   Abstract : The purpose of this study was to explore the experiences and analyse the understanding the professionals’, who work with youth at one of the schools where Mentors in Violence Prevention (MVP) was implemented, have of their work. Particular emphasis was made on the professionals’ own positioning in relation to the gender theoretical starting points and structural perspective of the MVP-programme. READ MORE

5. 9. The Self-improvement Project : A theoretical analysis on self-discipline & hegemonic masculinity

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Sara Felldin Svensson; Lina Hallberger; [2023]
   Keywords : Self-improvement; discourse; discipline; hegemonic masculinity; transnational business masculinity;

   Abstract : While the idea of self-help has historically been associated with women the growing popularity of online self-improvement groups has attracted both sexes. The growing popularity of people like Jordan Peterson and Andrew Tate - who speak of the importance of self-improvement alongside anti-feminist rhetoric - within the Manosphere online community also shows a trend of self-improvement moving towards a male audience. READ MORE

6. 10. The Portrayal of Incel Violence : A Thematical Comparative Case Study of US and Swedish Media’s Presentation on Incel Attacks

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Amanda Nordberg; [2023]
   Keywords : Incel; media; extremism; masculinity crisis; gender-based terrorism;

   Abstract : The research conducted in this thesis will focus on incels’ violence, the media coverage of it, and incels’ debatable connection to extremism. Using a comparative case study on incel violence enables an examination of how media presents the coverage, identifying similarities, differences, and patterns from a transnational perspective by analyzing news articles from two selected newspapers in the US and two newspapers from Sweden over a specific period. READ MORE