Essays about: "massively multi-user online role-playing game MMORPG"

Found 1 essay containing the words massively multi-user online role-playing game MMORPG.

  1. 1. Consumer Tribes in Virtual Worlds: Case Audition Online Game

    University essay from Göteborgs universitet/Graduate School

    Author : Phuong Nhu; [2016-09-22]
    Keywords : consumer tribes; virtual consumption; virtual worlds; massively multi-user online role-playing game MMORPG ; virtual community; pattern of consumption;

    Abstract : An explanation of player motivations in purchasing commodities in virtual worlds provides the foundation of understanding how players make sense of virtual products differently to one another and how motivations of virtual consumption relate to in-game social interactions. In the article, virtual ethnography was used to explore the meanings of consuming goods in a virtual world - Audition Online Game. READ MORE