Essays about: "master thesis, retail"
Showing result 1 - 5 of 60 essays containing the words master thesis, retail.
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1. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE
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2. Coverage initiations : an exploratory casestudy
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This master thesis is exploring the influence of coverage initiation reports issued by commissioned equity research analysts on stock prices and trading volumes. Equity research actors, with their expertise and skill, are providing the market with valuable information and filling the knowledge gaps that investors may have. READ MORE
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3. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE
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4. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE
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5. The Instant Need to Shop
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE
