Essays about: "master thesis CRM"

Showing result 1 - 5 of 14 essays containing the words master thesis CRM.

  1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  3. 2. Critical Success Factors for Integration of Enterprise Resource Planning System

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kambiz Kafi; [2018]
    Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

    Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

  4. 3. One can not know everything, but together we know a lot : Conditions and Restrictions in consultancies for KM based CRM

    University essay from Uppsala universitet/Industriell teknik

    Author : Fredrik Liljekvist; Laggar Gustaf; [2018]
    Keywords : ;

    Abstract : PurposeThis study seek to complement the existing literature on KM based CRM byproviding contextual insight in how consultancies can create value for their clients andthereby develop and sustain long-term B2B relationships.Main research questionWhat are the conditions for a KM based CRM initiative to work in consultancy firmswith the objective of creating and sustaining long-term relationships?Sub research questionsWhat factors and activities are important for generating customer value withinconsultancy, and what are the pitfalls in this Endeavor? What acquired knowledgeshould be used in CRM initiatives to strengthen customer relationships? How could aconsulting firm apply this knowledge in reality to nurture existing and new B2Brelationships?MethodologyThis master thesis of 30 ECTS is based on an explorative case study conducted ata established consultancy firm. READ MORE

  5. 4. Management of Key Account Relationships in SMEs : A Resource-Based View

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Simon Johansson; David Gedda; [2016]
    Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

    Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE

  6. 5. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE