Essays about: "master thesis for computer marketing"

Found 5 essays containing the words master thesis for computer marketing.

  1. 1. Detecting Furniture in Images Based on Neural Network Models

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jiayan Yang; [2022]
    Keywords : ;

    Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

  3. 2. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

  4. 3. Supplementing consumer insights at Electrolux by mining social media: An exploratory case study

    University essay from Internationella Handelshögskolan

    Author : Amit Chaudhary; [2011]
    Keywords : Social media; Web 2.0; Consumer generated content; Text mining; Mixed methods design; Consumer insights; Marketing research; Case study; Analytic coding; Hermeneutics; Asynchronous; Emergent strategy;

    Abstract : Purpose – The aim of this thesis is to explore the possibility of text mining social media, for consumer insights from an organizational perspective. Design/methodology/approach – An exploratory, single case embedded case study with inductive approach and partially mixed, concurrent, dominant status mixed method research design. READ MORE

  5. 4. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
    Keywords : Technology and Engineering;

    Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE

  6. 5. Matomera A Case Study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
    Keywords : Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

    Abstract : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. READ MORE