Essays about: "master thesis marketing automotive"

Found 4 essays containing the words master thesis marketing automotive.

  1. 1. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 2. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 3. How can companies increase their market share?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Charlotte Wallin; [2008]
    Keywords : industrial marketing; market share; competitors; Japan; Russia; Italy;

    Abstract : This master´s thesis is the work of Charlotte Wallin at Blekinge Institute of Technology the summer and autumn 2007. The aim of this master thesis is to show how important it is to make deep market investigations of the present situation before expensive market activities are decided and entered into the market in question. READ MORE

  5. 4. Market resaerch of the packaging industry in South Africa

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nicklas Ahnelöv; Per Lönnqvist; [1997]
    Keywords : market research; packaging; nefab; perstorp; STORA; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Summary - Nefab The purpose of this thesis is to find business opportunities in South Africa for Nefab's product NEFAB ExPak, The product is suitable for packaging of high-value products that are being exported to remote countries. Besides a general mapping of South Africa's export, we have also studied different companies within the vehicle supply industry, telecommunication industry as well as Swedish partners to Nefab in other markets. READ MORE