Essays about: "master thesis retail industry"

Showing result 1 - 5 of 30 essays containing the words master thesis retail industry.

1. 1. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frida Wiberg; Alexandra Kjellman; [2023]
   Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

   Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

3. 2. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alex Kaspo; [2023]
   Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

   Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

4. 3. The Instant Need to Shop

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Siri Lindgren; Louise Borg; [2022]
   Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

   Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE

5. 4. Stochastic Lateral Transshipment within the Fast Fashion Industry

   University essay from KTH/Matematik (Inst.)

   Author : Linnéa Andersson; [2022]
   Keywords : Degree Project; Fast Fashion; H M; Lateral Transshipment; Linear Optimization; Master’s Thesis; Recourse Problem; Retail; Sample Average Approximation; Stochastic Optimization; Transshipment; Two-Stage Recourse Problem; Detaljhandel; H M; Lagerflyttar; Lagerhantering; Linjär optimering; Masters Examensarbete; Mode; Optimering; Snabbt mode; Stokastisk optimering; Transportproblem;

   Abstract : In an industry with highly variable demand and a fickle customer demanding a fast changing supply, quickly responding to the customer becomes crucial for the fast fashion retailer. Using lateral transshipment, one is able to reorganize supply within an echelon of the supply chain to quickly respond to the forecasted demand by looking at shorter more accurate forecasts and act accordingly. READ MORE

6. 5. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE