Essays about: "master thesis topic corporate communication"

Found 2 essays containing the words master thesis topic corporate communication.

1. 1. A Cultural Approach to Crisis Management : Comparison between Sweden and Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sandra Richter; Stefanie Lehmann; [2016]
   Keywords : Crisis; Crisis Management; Culture; Cultural Origin; Sensemaking; Building Theories from Case Study Research; Pragmatism; Grounded Theory Method; Volkswagen;

   Abstract : Problem:  Triggered by the present emission scandal of Volkswagen, we came across the fact that corporate crises constitute a revenant topic in the business world. They often entail significant consequences for the affected companies such as reputation damages, financial losses and loss of trust from stakeholders. READ MORE

3. 2. Communication of corporate social responsibility : the case of Skanska AB

   University essay from SLU/Dept. of Economics

   Author : Carolina von Schantz; [2005]
   Keywords : communication; corporate social responsibility; brand management; stakeholders; business ethics;

   Abstract : This master thesis is dealing with the question of the responsibility of corporations and how to communicate the attitude toward the issue. Corporations' interaction with different groups of stakeholders is not a new topic, but the question of what kind of responsibility a corporation really has toward its stakeholders, is a current discussion. READ MORE