Essays about: "mathias gustaf flink"

Found 1 essay containing the words mathias gustaf flink.

  1. 1. Food for thought : A study on the digitalization of restaurant interactions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mathias Gustaf Flink; Carl Beling; [2017]
    Keywords : Service Marketing; Service Logic; Service-dominant-logic; Service Dominant Logic; Restaurant industry; digitalization; interactions; service ecosystems; servicescape; value-creation; value-creation processes;

    Abstract : This study is grounded in the evolving perspective of Service Marketing, Service-Dominant-Logic and ServiceLogic and aims to provide a holistic view of how the digitalization of interactions affects the service provided by the restaurant and in turn the customers’ value creation processes. More exactly, the study examines a digital system for information exchange, order placements and payments in a restaurant on the Swedish market. READ MORE