Essays about: "mature consumers"
Showing result 1 - 5 of 27 essays containing the words mature consumers.
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1. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE
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2. A Missed Steak: A Study of the Value Added by Dynamic Best-before Labels
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : I mogna industrier prioriteras ofta verkningsgrad och processen snarare än själva produkten. Detta innebär att dessa industrier anpassar sig långsamt när de externa förhållandena skiftar. Exempel på sådan industri är Sveriges köttindustri. Denna präglas av stor klimatpåverkan, även stora mängder matsvinn. READ MORE
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3. A comparative study on differences in sustainable development of hotels in Sweden and China
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This study mainly compares and analyzes the sustainable development measures of hotels in China and Sweden. In this study, purposive sampling method is adopted to select hotels in China and Sweden, and the data of sample hotels are coded and classified and then compared and analyzed according to different categories. READ MORE
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4. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE
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5. Blockchain technology in the future Swedish electricity system : An exploratory study and multi-level perspective analysis of blockchain in the energy transition in Sweden
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Blockchain, a distributed ledger technology, became publicly known when the cryptocurrency Bitcoin was introduced in 2009. As the financial value of cryptocurrencies increased, the interest for blockchain grew, leading other sectors to explore if blockchain could be used in other areas as well. READ MORE