Essays about: "maze"

Showing result 1 - 5 of 43 essays containing the word maze.

  1. 1. Defining Success: The PR Measurement Maze

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Thorell; Clara Bergström; [2023]
    Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

  3. 2. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

  4. 3. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE

  5. 4. Evolved cellular automata for 2D video game level generation

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Amir Khodabakhshi; Adel Sabanovic; [2022]
    Keywords : Procedural content generation; PCG; cellular automata; genetic algorithm; evolved cellular automata;

    Abstract : Manual design of levels can be an expensive and time consuming process. Procedural content generation (PCG) entails methods to algorithmically generate game content such as levels. One such way is by using cellular automata (CA), and in particular evolved cellular automata. READ MORE

  6. 5. Maximizing the VR Play Space by Using Procedurally Generated Impossible Spaces : Research on VR Play Spaces and Their Impact on Game Development

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Vendela Eklund; [2022]
    Keywords : Virtual Reality; Procedural Content Generation; Impossible Spaces; Overlapping Architecture; Natural Walking; Execution Time;

    Abstract : Background. Virtual Reality is a growing sector that provide the most immersive gaming experiences, especially when the locomotion technique natural walking is used. However, it is always limited by the physical play space available for the user. READ MORE