Essays about: "mba THESIS sweden on Internal Marketing"

Found 2 essays containing the words mba THESIS sweden on Internal Marketing.

1. 1. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

3. 2. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Per-Håkan Olausson; Carina Olausson; [2009]
   Keywords : health care marketing; marketing management; Uppsala University Hospital;

   Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE