Essays about: "mba case study"

Showing result 1 - 5 of 17 essays containing the words mba case study.

1. 1. Impact of covid 19 Pandemic on customers purchasing Behavior: Adoption of online services platforms.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Sheratun Jannat; Sajjad Aslam Toor; [2021]
   Keywords : Covid-19 pandemic; Consumer purchase behavior; Online purchase behavior; Adoption of online service platform; and Factors impacting online purchase behavior.;

   Abstract : Title: Impact of covid 19 Pandemic situation on customers purchasing Behavior: Adoption of online services platforms. Level: Final assignment for Master degree in Business Administration (MBA) Authors: Sheratun Jannat and Sajjad Aslam Toor Supervisor: Dr. READ MORE

3. 2. Should Sweden impose excise tax on sugar-sweetened beverages in order to improve public health?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Johan Edfeldt; Linn Petersson Edfeldt; [2017]
   Keywords : Excise tax; Sugar-Sweetened beverages SSB ; Sugar tax; Quantity tax; Value tax ad valorem tax ; Cost-benefit analysis; Scenario analysis; Welfare diseases; Body Mass Index BMI ;

   Abstract : In recent time, several reports have been published about a more and more unhealthy population world wide, with increasing Body Mass Index (BMI) in welfare countries, such as Sweden. Diseases, such as obesity and diabetes, which is strongly connected to a high BMI, have increased and together with them also the medical expenses for society/state. READ MORE

4. 3. Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Oladipupo Akin-Tepede; [2010]
   Keywords : Sustainable Transport; Tricycles; Stakeholder Cooperation; Dominant Demand;

   Abstract : The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. READ MORE

5. 4. Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing

   University essay from Institutionen för ekonomi; Ämnesavdelningen för företagsekonomi

   Author : Veronica Johansson; [2010]
   Keywords : political marketing; marketing; presidential election; primary election; strategy; grassroots movement; social networking;

   Abstract : Aim: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. READ MORE

6. 5. On Target Marketing in Mobile Devices : MBA-thesis in marketing

   University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Author : Fredrik Wessén; Mats Forsberg; [2010]
   Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

   Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE