Essays about: "mba thesis in international business"

Showing result 1 - 5 of 6 essays containing the words mba thesis in international business.

  1. 1. Hult IBS Goes Global: A study of entry strategy in the MBA market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Natt och Dag; Lena Vasserman; [2009]
    Keywords : Hult IBS; MBA industry; entry strategy; Industrial Organization; Resource Based View;

    Abstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE

  3. 2. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Petter Lindh; [2009]
    Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

    Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

  4. 3. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Maria Engström; [2008]
    Keywords : Product mix; change management; internal marketing; customer relations; lean;

    Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

  5. 4. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
    Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

    Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

  6. 5. The Power of social media when creating business networks : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Anneli Fors; [2008]
    Keywords : Ahead - Media Communication; Blog; Community; Networks; Social Media and the Future Valley;

    Abstract : Aim: This is a study of social media in the Future Valley media network. •To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power. READ MORE