Essays about: "mba thesis on Bank"

Found 2 essays containing the words mba thesis on Bank.

1. 1. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

3. 2. Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Solomon Okhiria; [2007]
   Keywords : Internet Banking or Online banking; Service delivery channels; Technology-based; Enabled-service; Product-service Continuum;

   Abstract : Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers. READ MORE