Essays about: "mba thesis on corporate social responsibility"

Found 3 essays containing the words mba thesis on corporate social responsibility.

1. 1. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

   University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Author : Maria Roeck Hansen; [2010]
   Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

   Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

3. 2. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

4. 3. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
   Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

   Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE