Essays about: "mcdonalds marketing"

Found 4 essays containing the words mcdonalds marketing.

  1. 1. Branding through mobile applications : - A case study of Swedish campaign applications

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Henrik Vikström; Caroline Zheng; [2013]
    Keywords : Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy;

    Abstract : We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become the device a substantial proportion of the population have, and companies have seen them as a new way to communicate with consumers. READ MORE

  3. 2. Maktförhållandet mellan aktörerna i den österrikiska nötköttsleverantörskedjan : kvalitativa intervjuer med aktörer i leverantörskedjan

    University essay from SLU/Dept. of People and Society

    Author : Josefine Weber; [2013]
    Keywords : makt; leverantörskedja; samarbete; kvalitetssäkring; förtroende; aktörer;

    Abstract : Sveriges nötköttsproduktion har stadigt gått ner de senaste åren. Stora livs-medelsföretag såsom McDonalds har svårt att säkerställa sin leverans utav svenskt nötkött. READ MORE

  4. 3. Product standardization and adaptation in International Marketing : A case of McDonalds

    University essay from Institutionen för ekonomi och it

    Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Keywords : Standardization; adaptation; culture; product; global; international;

    Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

  5. 4. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Cui Yu; Ting Zhang; [2009]
    Keywords : culture; cross-culture; marketing strategy; fast food industry;

    Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE