Essays about: "me-too brands"

Found 3 essays containing the words me-too brands.

1. 1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

3. 2. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
   Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

   Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE

4. 3. Breakthrough Innovation Without Breakthrough Technology-A Case Study of Snickers Workwear

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Eftychia Gkanidou; [2011]
   Keywords : Innovation; Cultural; Ideology; Process; Cultural setting;

   Abstract : Innovation is a controversial term that has been the object of considerable academic study. The technical view of innovation, widely known as 'the better mousetrap', has long dominated the innovation literature. READ MORE