Essays about: "meaning of industrial marketing"

Found 3 essays containing the words meaning of industrial marketing.

1. 1. Representing Bergslagen for tourism – a post-feminist approach : Androcentric representations of the industrial heritage in central Sweden

   University essay from Högskolan Dalarna/Turismvetenskap

   Author : Minéa Funk; [2018]
   Keywords : Androcentricism; Bergslagen; Industrial heritage tourism; Post-feminist theory; Representations.;

   Abstract : Marketing material used in promotion of industrial heritage sites for tourism creates representations of said cultural heritage. In order to increase the touristic value of the historical industrial sites marketers can create or make a place attractive through careful selection of images and texts. READ MORE

3. 2. BRANDSCAPE – några marknadsföringsstrategier för offentliga rum i Malmö och Manchester

   University essay from SLU/Landscape Architecture (until 121231)

   Author : Stina Klyft; [2012]
   Keywords : brandscape; branding; city marketing; urban politics; Malmö; Manchester; Sagolekplatsen; Exchange Square;

   Abstract : Stora förändringar har skett i vårt samhälle där globaliseringsprocesser har fört samman nationer och dess ekonomier. Marknadsplatser har smälts samman till en global marknadsplats och skapat ett beroendeförhållande mellan världens nationer. READ MORE

4. 3. The Necessity of Repackaging and Relabelling Trade Marked Goods

   University essay from Lunds universitet/Juridiska institutionen

   Author : Stojan Brdarski; [2005]
   Keywords : EG-rätt; Immaterialrätt; Law and Political Science;

   Abstract : Trade marks perform a variety of economic functions in a commercial environment and plays an important role in a market economy. Therefore, there is a need to protect the distinguishing of competing goods and services offered by undertakings and accordingly to avoid consumer confusion. READ MORE