Essays about: "meaning of international marketing"

Showing result 1 - 5 of 15 essays containing the words meaning of international marketing.

1. 1. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

   University essay from SLU/Dept. of Economics

   Author : Grace Cholobi; [2023]
   Keywords : Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

   Abstract : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. READ MORE

3. 2. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Anton Freij; [2022]
   Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

   Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

4. 3. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artem Syniuk; [2021]
   Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

   Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

5. 4. A comparative study of sustainable communication on hotels’ websites

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Emma Söderholm; [2020]
   Keywords : sustainable communication; sustainability in hotels; sustainable tourism;

   Abstract : This thesis investigates how hotels communicate their sustainability efforts to their customers on their websites. As sustainability is becoming more known and more expected, businesses feel more pressure to have sustainable initiatives. READ MORE

6. 5. Examining the Fans’ Perception of Sponsorship Fit in eSports

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE