Essays about: "meaning of strategic management"

Showing result 11 - 15 of 37 essays containing the words meaning of strategic management.

  1. 11. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  3. 12. Sustainable landscape conservation and human well-being : A study of the Santa Cruz Mountains Stewardship Network

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Larissa Franke; Francesco Amabile; Chantal Spruit; [2019]
    Keywords : sustainable land management; human well-being; ecosystem services; sustainability; landscape conservation approach; strategic sustainable development; santa cruz mountains stewardship network;

    Abstract : This report aims to answer the question “What is the relationship between adopting a landscape conservation approach and human well-being?” through a case study of the Santa Cruz Mountains Stewardship Network. The Network is a collective that involves a variety of stakeholders that belong to a multidimensional scale and focuses on achieving a wide spectrum of goals. READ MORE

  4. 13. Creative Climate a Prerequisite for Supporting an Innovation Culture: A single case study at CEVT

    University essay from Göteborgs universitet/Graduate School

    Author : Emilia Hertzberg; Lovisa Blom; [2018-07-31]
    Keywords : Innovation; Innovation Culture; Organizational Culture; Creative Climate; Climate; Creativity; Automotive Industry;

    Abstract : Innovation is a widely used concept, which is considered as an important factor to remain competitive in an everchanging business environment. Research suggest that creativity is a prerequisite for innovation to occur. Creativity relates to the generation of new and useful ideas, whereas innovation is considered the implementation of those ideas. READ MORE

  5. 14. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  6. 15. What are the Cognitive Elements in Strategic Thinking: A comparative study of students and professionals in Computer Science and Engineering

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yanhong Ding; Jiehua Dai; [2018]
    Keywords : Cognitive Elements; Computer Science and Engineering; Interactive; Iterative; Strategic Thinking; Business and Economics;

    Abstract : Research Purpose The concept of strategic thinking is vague in the previous literature, and we lack an understanding of what strategic thinking is. The purpose of this thesis is to contribute towards the understanding of the cognitive elements or components in strategic thinking. READ MORE