Essays about: "measure factor influence buying decision"
Found 1 essay containing the words measure factor influence buying decision.
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1. A pricey product, a nice neighbor
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This thesis studies effects of shelf layout in a department store on buyer behavior and then extends the research to cover the similar issue in layout of e-bazaars. Shelf layout –in terms of parameters which influence buyer behavior- is formulated by two variables; pattern of prices and pattern of popularity. READ MORE
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