Essays about: "measuring attitude"

Showing result 1 - 5 of 46 essays containing the words measuring attitude.

1. 1. Enhancing mobile advertising through 3D and AR

   University essay from Uppsala universitet/Industriell teknik

   Author : Erik Linnarson; [2023]
   Keywords : 3D; AR; Advertising;

   Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

3. 2. Designing a Mobile Application to Measure Walking Speed for NPH Patients

   University essay from Umeå universitet/Institutionen för psykologi

   Author : Martin Lindén; [2023]
   Keywords : NPH; walking speed; user experience; design guidelines; NPH; gånghastighet; användarupplevelse; designriktlinjer;

   Abstract : Impairments in walking and balance are symptoms of normal pressure hydrocephalus. Measuring walking speed is therefore important for diagnosing and following the rehabilitation of patients with the diagnosis. However, performing the measurement at the hospital is costly and requires a lot of resources. READ MORE

4. 3. Defense Against the Dark Arts: A Quantitative Study on Inoculation Communication Against Fake News Using Fake Authority

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ellen Hagström; Astrid Linder; [2022]
   Keywords : COVID-19; Misinformation; Prebunking; Authority; Inoculation;

   Abstract : In a digital era, information has never traveled faster. However, the same goes for misinformation and fake news that during recent years has become an issue for societal fundamentals such as elections, public health, and trust in global governance. READ MORE

5. 4. A mixed-method study on CSR communication in the Swedish banking sector

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Ludwigsson; Isabella Hong; [2022]
   Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

   Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

6. 5. Convergence of Artificial Intelligence and Smart City: Ethical Perspective : Case Study of Helsingborg City Artificial Intelligent application for temperature detection

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Anna Grechina; [2022]
   Keywords : Artificial Intelligence AI ; Digital Ethics; Ethical Artificial Intelligence AI ; Smart City; Convergence; pandemic; COVID-19; temperature detection.;

   Abstract : Convergence of novel technologies with smart cities is evolving now. Specifically Artificial Intelligence (AI) by means of sensors and cameras is used to make sense of city data for multiple purposes. READ MORE