Essays about: "media and its role"

Showing result 1 - 5 of 340 essays containing the words media and its role.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  3. 2. SOCIAL MEDIA AS TOOLS FOR SOCIAL AND CULTURAL INTEGRATION OF NIGERIAN MIGRANTS IN SWEDEN

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Mmaduabuchi Chijioke Ikeh; [2023-10-10]
    Keywords : migration; integration; cultural integration; social media; migrants; social integration; social capital; digital literacy; social network;

    Abstract : Purpose: This research aims to examine how new Nigerian migrants in Sweden respond to social and cultural challenges and investigate the role of social media in their integration process. Theory: Social Capital Theory forms the framework that supports this study. READ MORE

  4. 3. The recruitment process to corporate boards - A qualitative study investigating female underrepresentation

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Berg; Lina Holmqvist; [2023-06-29]
    Keywords : recruitment; social network; gender; equality; social structures; female underrepresentation;

    Abstract : This research put emphasis on the election committee and its role in the recruitment process for corporate boards. Particularly, it investigates the cause of female underrepresentation in the boardroom of corporations listed on the Swedish stock exchange. READ MORE

  5. 4. Russia as a mediator in international armed conflicts: the use of mediation and coercion as an instrument for Russian foreign policy

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Paraskevi Palivani; [2023]
    Keywords : Mediation; Coercion; Russian foreign policy; Realism; Near Abroad; Far Abroad; Case Study; Georgia-Abkhazia Nagorno-Karabakh; Syria; CAR;

    Abstract : Since the dissolution of the Soviet Union, mediation in armed conflicts have become a popular way of conflict resolution and a valuable tool for states to promote their interests.The paper argues that mediation has been instrumentalised by Russia and has been used as atool in expanding Russian foreign policy in the Russian Near and Far Abroad. READ MORE

  6. 5. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE