Essays about: "media as a channel of communication"

Showing result 1 - 5 of 70 essays containing the words media as a channel of communication.

  1. 1. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  2. 2. "Me, my selfie and I" : A qualitative study of reasons, experiences andbeliefs connected to human computer interaction in the context of selfieculture.

    University essay from Jönköping University/JTH, Datateknik och informatik; Jönköping University/JTH, Datateknik och informatik

    Author : Jenny Lindberg; Rebecca Ses; [2020]
    Keywords : Selfies; self-esteem; social media platforms; social effects; Selfie; självkänsla; självförtroende; sociala medier; sociala effekter;

    Abstract : This research paper illustrates the social effects of social media and selfie posting on older age generations. These generational groups are called “Baby-boomers” and “Baby-busts” and are born before the existence of Internet and social media and therefore have had to adapt to the online context. READ MORE

  3. 3. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

  4. 4. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  5. 5. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE