Essays about: "media as a channel of communication"

Showing result 6 - 10 of 82 essays containing the words media as a channel of communication.

1. 6. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Elin Adolfsson; Ida Kucera; [2023]
   Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

3. 7. Social media's role in company transperency : A qualitative study of private firms in northern Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Terese Ohlsson; [2022]
   Keywords : transperency; social media; CSR; communication; private firms.;

   Abstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE

4. 8. Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jie Yue; [2022]
   Keywords : university students; social media; social network sites; social acceleration; slipping slopes; uses gratifications theory; strategic communication; Hartmut Rosa; Social Sciences;

   Abstract : This thesis explores the socially constructed phenomenon that has arisen as a result of the proliferation of social network sites that has penetrated our daily lives. The qualitative study analysed how university students experienced the global outage of Facebook, Instagram and, WhatsApp on October 4th, 2021, because of the Meta-owned ecosystem of social media. READ MORE

5. 9. POV: When You Are Black + Spanish : A Discursive Approach to Black Antiracism on TikTok in Spain

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ana Mula Aparicio; [2022]
   Keywords : ;

   Abstract : The black population in Spain has been the victim of a process of invisibilisation that dates back centuries, historically discriminated against, and traditionally represented in the media through negative stereotypes. In recent years, the antiracist movement led by this community has found new spaces for expression in new media. READ MORE

6. 10. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammad Mirzajee; Alen Rashid; [2021]
   Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

   Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE