Essays about: "media behavior"
Showing result 1 - 5 of 379 essays containing the words media behavior.
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1. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities
University essay from Linköpings universitet/Institutet för analytisk sociologi, IASAbstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE
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2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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3. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE
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4. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE
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5. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE
