Essays about: "media business model"

Showing result 1 - 5 of 158 essays containing the words media business model.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

3. 2. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

4. 3. From Data to Decisions: Decisive Factors Influencing Swedish IT SMEs Adoption of Business Intelligence Systems

   University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

   Author : Shayan Nilfouroushan; Tarik Almohtasib; [2023]
   Keywords : SME; Adoption; Business Intelligence BI ; Business Intelligence Systems BIS ; Decision-making; Perceived usefulness PU ; Perceived Ease of Use PEU ; Technology Acceptance Model TAM ; The Technology Organisation Environment Framework TOEF ;

   Abstract : Research Question: Which are the decisive factors that impact the adoption of business intelligence systems (BIS) among IT SMEs in Sweden? Purpose: This paper aims to examine Swedish SMEs and understand which decisive factors have an impact on the decision makers and their adoption of BIS. This study aims to study SMEs that have already adopted BIS. READ MORE

5. 4. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

6. 5. The managerial journey toward inclusivity : A qualitative study of developmental opportunities in the labor market for people with disabilities

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Andersson; Simon Olofsson; [2023]
   Keywords : Disability; Diversity; Management; Assumptions; Fairness; Inclusivity;

   Abstract : Diversity and inclusivity in the business world has gained larger focus from media and customers over the past 60 years, however a large focus has been aimed at gender, ethnicity and race whilst other types of diversity have not been as researched. The inclusivity of people with disabilities in the regular labor market has been neglected to a large extent. READ MORE