Essays about: "media choices"

Showing result 1 - 5 of 100 essays containing the words media choices.

  1. 1. Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Carolina Guglielmetti; [2023]
    Keywords : doping; framing; media representation; Lance Armstrong; Marion Jones; performance-enhancing drugs;

    Abstract : In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. READ MORE

  3. 2. Akrasia and Addiction in the age of Social Media

    University essay from Uppsala universitet/Filosofiska institutionen

    Author : Benjamin Engström; [2023]
    Keywords : Akrasia; Weakness of will; Freedom of the Will; Addiction; Social Media Addiction; Dopamine; Dual system theory;

    Abstract : The concept of weakness of will, or Akrasia, relates to questions regarding the rationality of our choices. Philosophers such as Richard Holton and Alfred Mele have spearheaded the debate since the turn of the century, but quite recently arguments put forth by Nick Heather and Edmund Henden have catapulted the question into a subgenre between the medical, psychological, and philosophical fields. READ MORE

  4. 3. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  5. 4. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  6. 5. "He drinks champagne during Ramadan": Ethnic performativity among singers with a migratory background in the Eurovision Song Contest

    University essay from Lunds universitet/Europastudier

    Author : Tannaz Judith Gakwisi; [2023]
    Keywords : Ethnic identity; ethnic performativity; minority identity; ethnic identity development; Eurovision Song Contest; European Studies; Social Sciences;

    Abstract : Since 1956, the Eurovision Song Contest (ESC) has become one of the most popular entertainment events in the world. Each year, countries across Europe compete in a competition with original songs. READ MORE