Essays about: "media communication case study"

Showing result 1 - 5 of 337 essays containing the words media communication case study.

1. 1. Communications Effect on Trust in The Hybrid Workplace. An explorative case study of an outsourcing company providing financial services

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Linn Gyllenhammar Byström; [2023-11-22]
   Keywords : trust; communication; hybrid workplace; media synchronicity theory; social exchange theory;

   Abstract : The COVID-19 pandemic transformed the way people work, with many organizations shifting to remote work as the result. As we move towards a post-pandemic world, the hybrid working method that combines remote and in-office work is becoming increasingly popular and not likely to go away. READ MORE

3. 2. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
   Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

4. 3. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Nilsson; [2023]
   Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

   Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

5. 4. The voice of unheard : Chai Khana and the importance of independent media in encouraging diversity and inclusion

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Leyla Abdullayeva; [2023]
   Keywords : Social imaginary; Cultural citizenship; Independent media; Participatory media; Media; Communication; Diversity; Inclusion; Gender in South Caucasus; Queer communities in South Caucasus; Media in South Caucasus; Social change; Cultural Sciences; Social Sciences;

   Abstract : “The voice of unheard: Chai Khana and the importance of independent media in encouraging diversity and inclusion” is a master thesis focusing on the case study of Chai Khana, an independent media platform located in the South Caucasus and covering the gender-related stories from the region, and how it represents the voices of gender oppression and marginalisation. Through adopting a methods triangulation approach including the interviews, and textual and visual analysis, the collected data presented interconnectedness of independent media practices, diversity and inclusion, social imaginary and cultural citizenship. READ MORE

6. 5. Populism From Below : Mapping User-Centered Populist Content on TikTok

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Freja Ingelstam; [2023]
   Keywords : TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

   Abstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE