Essays about: "media component"

Showing result 1 - 5 of 77 essays containing the words media component.

  1. 1. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  4. 3. Algorithms in feed-based SNS and their influence on digital platform User Habits : A quantitative study of the link between algorithms in feed-based SNS and user habits amongst high-school and university students in Sweden

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Viktor Brindmark; Gustav Wickström; [2023]
    Keywords : Social networking sites SNS ; Algorithms in SNS; Social media algorithms; Social Media user habits; Feed-based social media;

    Abstract : This research intended to investigate how the arising SNS component of algorithms acts as a mediator for affecting SNS user habits amongst high school and university students in Sweden. The testing of this specific correlation was realized by first investigating previous research regarding algorithms, various components of user habits, and the complementary component of algorithm awareness separately. READ MORE

  5. 4. Digitally Controlled Oscillator Topologies for mm-Wave Pulsed Coherent Radar

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Klas Junskog; [2023]
    Keywords : oscillators; mm-wave; radar; Technology and Engineering;

    Abstract : The advancement of future generations of wireless communication and radar sensing warrants the need for mm-wave digitally controlled oscillators (DCOs) with high-frequency trade-offs in consideration. The purpose of this project is to investigate DCO topologies inspired from scientific literature. READ MORE

  6. 5. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE