Essays about: "media consumption habits"

Showing result 1 - 5 of 32 essays containing the words media consumption habits.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  2. 2. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ramya Kandula; [2023]
    Keywords : Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

    Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE

  3. 3. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Navya Sanjna Joshi; [2023]
    Keywords : News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

    Abstract : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. READ MORE

  4. 4. Understanding the Influence of Social Media on Physical Behaviors of Tennis Players : A Single-Case Study of the Swedish Tennis Club

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Alan Tatykhojayev; [2023]
    Keywords : social media production; social media consumption; prosumption; physical behaviour change; sports; tennis; athletes;

    Abstract : This single-case study examines the influence of social media practices on tennis players’ physical behaviours in the context of Swedish tennis club. Through semi-structured interviews with tennis club members, the research aims to understand how social media practices impact tennis players’ physical behaviours. READ MORE

  5. 5. Predicting the future or creating it? : Media influence in narratives of the future and its implications for sustainable habits

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Maria Gomez; [2022]
    Keywords : Media; sustainable habits; future perception; Colombia; sustainability.;

    Abstract : A growing body of research has provided evidence showing that our actions in the present influence the future, and many authors have theorized on how to communicate this perspective to promote change in people’s behavior effectively. However, little has been said on how it works in the opposite direction… Does our idea of the future affect our present life? What is the influence of the media on the narrative we create about the future? How does the long-term perspective condition the sustainable habits we need for a more sustainable world? This paper aims to understand –through a quantitative approach- the relationship between young adults’ media consumption, their perception of the future, and their future-building behaviors through a quantitative approach. READ MORE