Essays about: "media consumption"

Showing result 1 - 5 of 183 essays containing the words media consumption.

  1. 1. Individen – medborgare eller konsument?

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Nina Morby; [2019]
    Keywords : Globalism; individualism; consumer society; political consumption; media portrayal; konsumtionssamhälle; politisk konsumtion; medias porträttering; idealtypsanalys; Law and Political Science;

    Abstract : The aim of this essay is to explain which conditions may lay behind the emergence of the political consumer, focusing on globalization, individualism and the increase of consumerism as a result of the rise of global political issues such as climate change. Thereafter, the portrayal of this transition will be investigated in Swedish media by comparing debate articles considering environmental and climate issues, with a time difference of three decades. READ MORE

  2. 2. Behind The Numbers - The effects of likes and fitness data on consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustaf Delemark; Alexandra Jonerheim; [2019]
    Keywords : social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Abstract : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. READ MORE

  3. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Master of Science in Marketing and Consumption.... READ MORE

  4. 4. To Influence and Be Influenced

    University essay from Göteborgs universitet/Graduate School

    Author : Ebba Törneman; Erika Molinder; [2018-07-03]
    Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Eliasson; Karla Velasco; [2018-07-03]
    Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE