Essays about: "media engagement"

Showing result 1 - 5 of 432 essays containing the words media engagement.

  1. 1. The forgotten sand bee. A follow up on the status of the golden sand bee Andrena marginata in municipality of Mark, a decade later

    University essay from Göteborgs universitet / Instiutionen för biologi och miljövetenskap

    Author : Monika Böttcher; [2024-03-19]
    Keywords : Golden sand bee; Andrena marginata; Devil´s bit scabious; Succisa pratensis; Oligolectic bees; Inventory; Meadow land; Conservation;

    Abstract : Over a decade ago, a conservation project aimed at preserving the endangered golden sand bee (Andrena marginata) populations in the Storån valley of the municipality of Marks was initiated. The species, red-listed in Sweden as well as in many other European country, specializes in pollen from Devil's bit. READ MORE

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  4. 3. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    University essay from Lunds universitet/Graduate School

    Author : Luis Felipe Villota Macias; [2024]
    Keywords : Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Abstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE

  5. 4. Accessibility in Social Media : Facebook and the Older Adult

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
    Keywords : Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

    Abstract : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. READ MORE

  6. 5. Temporal Analysis of User Engagement on Instagram

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Elin Thorgren; [2024]
    Keywords : ;

    Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE