Essays about: "media logic theory"

Showing result 1 - 5 of 19 essays containing the words media logic theory.

  1. 1. White Rabbit. The logic and proportion of conspiracy theory videos on YouTube: a Foucauldian discourse analysis

    University essay from Malmö universitet/Kultur och samhälle

    Author : Matthew Kenneth Sam Birch; [2019]
    Keywords : conspiracy theory; YouTube; video; recommendations; social media; algorithm; comments; extremism; Foucauldian discourse analysis; multiperspectivalism; mixed methods; content analysis; truth;

    Abstract : Conspiracy theories are everywhere. The internet has provided people with the tools for instantaneous, global communication and this has encouraged the spread of alternative narratives on a variety of platforms. READ MORE

  2. 2. The Danish Labor Movement’s Mobilization on Twitter during the Collective Bargaining in 2018

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Asger Nim; [2019]
    Keywords : collective action; connective action; TU communication; labor movement; semantic network analysis; twitter; framing; collective action frames; social network analysis;

    Abstract : This thesis explores the Danish labor movement’s use of Twitter during the collective bargaining in spring 2018 from a mobilisation perspective. This is done to investigate 1) the form of contentious politics practiced by the Danish labor movement, and 2) the role of trade unions in the Danish labor movement. READ MORE

  3. 3. ‘Female Nature, Cucks, and Simps’: Understanding Men Going Their Own Way as part of the Manosphere.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Zhane Hunte; [2019]
    Keywords : Manosphere; masculinities; identity; misogyny; antifeminism; hegemony; discourse; social media logic;

    Abstract : The main aim of this thesis was to examine the ‘Men Going Their Own Way’ (r/MGTOW) community on Reddit. This aim was carried out by exploring (1) the themes perpetuated in the community, (2) how r/MGTOW fits in the contemporary ‘manosphere’, (3) the linguistic identity of its users, (4) the presence of hegemonic and inclusive masculinity, and lastly (5) the role of social media logics on r/MGTOW. READ MORE

  4. 4. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

    University essay from

    Author : Luis Grau; Andrei Vanetski; [2018]
    Keywords : brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

    Abstract : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. READ MORE

  5. 5. #MeToo: A case study of #sistabriefen

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Miranda Andersson; [2018]
    Keywords : Hashtag Feminism; Hashtag Activism; Safe Spaces; Digital Social Movements; Connective Action;

    Abstract : As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. READ MORE