Essays about: "media logic theory"

Showing result 16 - 20 of 28 essays containing the words media logic theory.

1. 16. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Amanda Nelzén; [2018]
   Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

   Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

3. 17. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Arbenita Mårtensson Govori; [2018]
   Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

   Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

4. 18. Media and Crisis communication : Do frames align in cases of extraordinary crises? A qualitative analysis of FOCUS online and Bild's coverage of the 2015-Germanwings airplane crash

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Morgane Le Roux; [2017]
   Keywords : Crisis communication; media framing; online communication; online media; media logic theory; qualitative analysis;

   Abstract : The media and crisis communication of a company operate according to different logics. The media are known to be more entertainment driven, while the company tries to remain trustworthy and publishes information only once it is confirmed. READ MORE

5. 19. 'Setting the joy free' with Cadbury UK : A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Jordan Bell; [2017]
   Keywords : Persuasion; social media; brands.;

   Abstract : This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). READ MORE

6. 20. Climate Change Communication on Twitter : Influence of Media Logic

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Titas Pilka; [2017]
   Keywords : climate change; media logic; Twitter; media credibility; participation;

   Abstract : This study examines how media logic of news reporting influences climate change journalism on Twitter. It is of great importance that the information about climate change is being properly communicated to the public. READ MORE