Essays about: "media market Sweden"

Showing result 1 - 5 of 150 essays containing the words media market Sweden.

1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

3. 2. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

4. 3. The managerial journey toward inclusivity : A qualitative study of developmental opportunities in the labor market for people with disabilities

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Andersson; Simon Olofsson; [2023]
   Keywords : Disability; Diversity; Management; Assumptions; Fairness; Inclusivity;

   Abstract : Diversity and inclusivity in the business world has gained larger focus from media and customers over the past 60 years, however a large focus has been aimed at gender, ethnicity and race whilst other types of diversity have not been as researched. The inclusivity of people with disabilities in the regular labor market has been neglected to a large extent. READ MORE

5. 4. Neoliberalism And The Swedish Model : A Critical Discourse Analysis of Crises facing the Swedish Rental Housing Market

   University essay from Umeå universitet/Institutionen för geografi

   Author : Carolina Sandström; [2023]
   Keywords : ”Swedish rental housing market”; ”rent increase”; ”neoliberalism”; Critical Discourse Analysis”; ”collective negotiation system”; ”rental housing”;

   Abstract : This study utilises Critical Discourse Analysis (CDA) to examine media discourses on rent increases in the Swedish rental housing market and their reflection of crises within neoliberal regimes. Proceeding from newspaper articles from Dagens Nyheter, the largest newspaper in Sweden, two separate time periods are analysed, with one functioning as a control group. READ MORE

6. 5. Private Digital Healthcare in Sweden : A Study of Its Emergence and Legitimization

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Martin de Verdier; [2023]
   Keywords : Digital healthcare; discourse analysis; organisational legitimacy; organisational sociology;

   Abstract : In recent years there has been an exponential growth of private digital healthcare providers (or “net-doctors” as they are commonly called) in Sweden. Traditionally public healthcare in Sweden has been divided amongst the regions, but with the emergence of net-doctors came the first “national healthcare”. READ MORE