Essays about: "media representation"

Showing result 1 - 5 of 186 essays containing the words media representation.

  1. 1. Brand revitalization in the music industry: a case study approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Keywords : Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Abstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE

  2. 2. Framing of Refugees in Spanish Newspapers

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Theodoro Santos; [2020]
    Keywords : Frame; Framing; Refugees; Media; Newspaper; Spain; Refugee Crisis; Agenda Setting; Social Sciences;

    Abstract : This study identifies the frames used in the representation of refugees by three major Spanish newspapers: ABC, El País and El Mundo. Using directed content analysis guided by predefined frames and summative content analysis, frames are ranked according to their presence in newspaper articles. READ MORE

  3. 3. “Am I What You See?” Unaccompanied Afghans in the Swedish media and their integration prospects

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Nazifa Alizada; [2019-09-16]
    Keywords : unaccompanied Afghans; migration; integration; media representations; Swedish media; perception of representation;

    Abstract : This thesis deals with representation of unaccompanied Afghan immigrants in the Swedishmedia. In the post-2015 context, unaccompanied Afghans have gained tremendous mediaattention in Sweden. READ MORE


    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Lea Späti; [2019-02-08]
    Keywords : Sherlock; social class; media; attitude;

    Abstract : The aim of the study is to analyse the language used in the BBC series Sherlock. The focus is on the way the show portrays characters with different social backgrounds and their use of the English language, and whether this reinforces certain ways of thinking about social class. READ MORE

  5. 5. An Exploratory Study on how Artificial Intelligence could help Resolve the Issue of Whitewashing Hollywood Films

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Lotta Matleena Luukka; [2019]
    Keywords : Racial minorities in film; whitewashing in film; colourism in media; diverse film casts; effects of whitewashing in film; artificial intelligence bias; bias film auditions; regulation of artificial intelligence;

    Abstract : Whitewashing and colourism is prevalent in the Hollywood film industry due to decades of institutional racism, unconscious and implicit bias of professionals in the industry combined with the misconceptions of the success factors in film. This study will explore the capabilities of artificial intelligence helping the industry professionals of Hollywood film fight against whitewashing. READ MORE