Essays about: "media trends"

Showing result 1 - 5 of 180 essays containing the words media trends.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  4. 3. Reporting Trends in Sustainability and Climate Change Discourse : A corpus study about reporting verbs in global news

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Pontus Jaktlund Gunnarsson; [2024]
    Keywords : Corpus; Linguistics; Reporting Verbs; Media; Metonymy; Quantitative Analysis; Qualitative Analysis.;

    Abstract : In news reports, journalists often make references to what spokespersons from public organizations have announced. While doing so, reporting verbs are not an uncommon occurrence (Li, Zhao & Lou, 2023: 2). READ MORE

  5. 4. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  6. 5. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Anshu Gautam; [2023]
    Keywords : Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Abstract : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. READ MORE