Essays about: "media trust"
Showing result 1 - 5 of 296 essays containing the words media trust.
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1. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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2. Communications Effect on Trust in The Hybrid Workplace. An explorative case study of an outsourcing company providing financial services
University essay from Institutionen för tillämpad informationsteknologiAbstract : The COVID-19 pandemic transformed the way people work, with many organizations shifting to remote work as the result. As we move towards a post-pandemic world, the hybrid working method that combines remote and in-office work is becoming increasingly popular and not likely to go away. READ MORE
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3. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE
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4. TRUST ONLINE: Visual Cues for Trustworthy News
University essay from Institutionen för tillämpad informationsteknologiAbstract : This study was born in the light of the Swedish Civil Contingencies Agency’s (MSB) release of a handbook on how to counter information influence activities, along with a growing distrust placed upon media outlets by the public. The purpose of this experiment was to test knowledge from earlier research in the e-commerce domain on what makes a website perceived as trustworthy but applied and tested on images of news articles. READ MORE
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5. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE