Essays about: "mellin"

Showing result 1 - 5 of 14 essays containing the word mellin.

  1. 1. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Mellin; Ioannis Diakoulakis; [2023]
    Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

    Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

  3. 2. Determining whether the Hövding bicycle airbag is secure against cyber attacks

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Henrik Mellin; [2022]
    Keywords : Penetrationtesting; Internet of Things; Threatmodeling; BluetoothLowEnergy; Firmware analysis; Reverse engineering; Penetrationstestning; Sakernasinternet; Hotmodellering; BluetoothLowEnergy; Analys of fast programvara; Baklängeskonstruktion;

    Abstract : This thesis is about cyber-security and penetration testing. More specifically it concerns penetration testing of a Hövding bicycle airbag which is a smart alternative to a traditional bicycle helmet. The thesis focuses on exploiting Bluetooth Low Energy, firmware analysis and reverse engineering. READ MORE

  4. 3. Improving a Few-shot Named Entity Recognition Model Using Data Augmentation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : David Mellin; [2022]
    Keywords : Named Entity Recognition; Data Augmentation; Self-training; BERT; Few-shot Learning; Identifiering av namngivna entiteter; Datautökning; Självträning; BERT; Fåförsöksinlärning;

    Abstract : To label words of interest into a predefined set of named entities have traditionally required a large amount of labeled in-domain data. Recently, the availability of pre-trained transformer-based language models have enabled multiple natural language processing problems to utilize transfer learning techniques to construct machine learning models with less task-specific labeled data. READ MORE

  5. 4. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  6. 5. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE